Elon Blackwell
Creative Director Digital Designer Brand Strategist Career Coach Prompt Engineer
Transforming customer engagement into visually stunning brand experiences.
Featured Work
National Donut Day
Role
Social Media Design Strategest | Liquor Barn
Contribution
For Liquor Barn, my social media strategy emphasizes creating timely, culturally relevant content that appeals to a younger demographic by leveraging popular occasions and trending moments. For instance, using National Donut Day with a playful “Donut Pairing” campaign highlights curated drink-and-donut pairings in a fun, shareable way. This fosters engagement through humor and novelty, positioning Liquor Barn as trendy and relatable to younger (21+ of course) audiences.
E-mail Marketing Content System
Role
Digital Designer | BioMedical Equipment Services
Contribution
Spearheaded the development of a cohesive and compelling digital brand identity system that enabled their marketing and sales teams to amplify their brand message and differentiate themselves from the competition.
Digital Media Exhibit
Role
Creative Director – Designer | Justice AV Solutions
Contribution
Played a pivotal role in developing the digital exhibit display design and creating an engaging visual presentation with motion that elevated JAVS’ global brand aesthetic.
Outdoor Display
Role
Creative Director – Designer | Wild Eggs
Contribution
Leveraging a strategic and innovative conceptual design process combined with an acute insight into consumer behavior in crowded outdoor marketing environments, I orchestrated a visually captivating OOH (out-of-home) advertising campaign that significantly elevated brand visibility and penetration in emerging markets.
What I Do Best
User Centered Design
I focus on delivering a range of viable conceptual solutions that prioritize the end user’s needs and support the achievement of business objectives.
Integrated Marketing 360
In a world where media platforms come in many forms, I craft integrated marketing campaigns that seamlessly connect across all channels.
Brand Identity
I deliver a flexible yet integrated brand identity that tells a compelling story, establishing a meaningful connection with your target audience.
Work
November 2023 - Present
Creative Director
Fun Way Out LLC Creative Studio
Deliver brand identity systems and comprehensive marketing campaigns across the full funnel for mission-driven clients in both BtoB and BtoC sectors.
AI-enhanced creative workflows that reduced time-to-market expectations and increased testing and engagement outcomes.
Coach creative professionals and junior leaders, supporting major career moves and portfolio elevation.
April 2022 - November 2023
Creative Director, Agile Marketing Team
Humana, Inc.
Led integrated campaigns across digital and print channels while pioneering the development of their newly established Agile marketing teams.
Spearheaded agile transformation in in-house agency, boosting speed to market by 25%. Championed cross-functional upskilling in Figma and Salesforce Marketing Cloud, increasing creative throughput by 50%.
October 2006 - May 2021
Creative Director / Digital Design Manager
Papa John’s Pizza International
Directed a 7-person team producing 25–30+ creative projects weekly across national campaigns.
Created first-ever brand guidelines used across 5,000+ franchisees in 23+ countries.
Led the in-house creative development for Papa John’s biggest product launches (Papadia, Shaq-a-Roni, Epic Stuffed Crust).
Education and Certifications
September 1990 - April 1993
AA - Visual Communication
Art Institute of Atlanta
Certifications
Master Figma Course Certificate | SaaS Design Figma Training
Google Foundation of User Experience (UX) Design Certificate | Google
Google Digital Marketing and E-Commerce Certification – In progress | Google
Salesforce Trailhead – 20+ Cert Badges | Salesforce Marketing Cloud
AZ-900: Microsoft Azure Fundamentals Certification – In progress | Microsoft
ChatGPT Marketing Certification: Fully Accredited Diploma
Marketing BA Coursework – University of Phoenix