Bluegrass Burgers

Brand Identity / Logo Design / Marketing Collateral / Packaging


This brand identity system for a local chain in the Louisville, KY area was created to have the look and feel of hand-stamped printing, reflecting the hand-crafted touch of the hometown locally-sourced burger joint.

With a short menu flaunting just burgers, dogs, and desserts, Bluegrass Burgers is an all-american classic. This family-friendly joint with multiple suburban outposts grills up high-quality Kentucky-raised beef for some of the biggest and unexpectedly inventive burgers around. — Thrillist