Epic Stuffed Crust campaign

Integrated Marketing Collateral / Print / Digital / Packaging


To announce the launch of the long-awaited debut of its new Epic Stuffed Crust, we created an integrated marketing campaign. Focusing on their latest dough innovation, enhancing its original fresh, never frozen, six-ingredient crust with extra cheese that is hand-stuffed to create an epic experience for fans.

Epic Stuffed Crust is the latest menu innovation from Papa John’s. Released in December, the new crave-worthy crust delivers on taste and quality, combining Papa John’s fresh, never-frozen, original six-ingredient dough, hand-stuffed with extra cheese and baked to crispy, golden goodness.