Epic Stuffed Crust campaign
Integrated Marketing Collateral / Print / Digital / Packaging
To announce the launch of the long-awaited debut of its new Epic Stuffed Crust, we created an integrated marketing campaign. Focusing on their latest dough innovation, enhancing its original fresh, never frozen, six-ingredient crust with extra cheese that is hand-stuffed to create an epic experience for fans.
A special shout-out to Jess Neblett for the creative design work on the packaging design, which was chosen from numerous creative concepts proposed by our in-house team. The custom illustrated typeface, “Stuffed,” was created specifically for this campaign and continues to positively influence the Papa John’s brand creative today. It is now one of the featured works in The Best Pizza Packaging Designs by DesignRush. You can see more of my Papa Johns pizza packaging designs here.
Epic Stuffed Crust is the latest menu innovation from Papa John’s. Released in December, the new crave-worthy crust delivers on taste and quality, combining Papa John’s fresh, never-frozen, original six-ingredient dough, hand-stuffed with extra cheese and baked to crispy, golden goodness.
