My Work

Creative Director & Brand Strategist

With over 20 years of experience building high-performing brand ecosystems and integrated campaigns, I help companies connect, convert, and grow through story-driven design, digital innovation, and team leadership. From Fortune 500 companies to founder-led brands, I bring clarity, consistency, and creativity to every project, delivering measurable business results.

Papa John's Shaq-a-roni Pizza Campaign

Shaq-a-Roni Pizza Campaign

The Papa John’s Foundation teamed up with board member and franchisee, Shaquille O’Neal, to launch the new Shaq-a-Roni Pizza – designed to deliver a bigger pizza experience while also supporting communities in need through The Papa John’s Foundation for Building Community.

Role

Creative Director | Digital Designer

Contribution

Led the creation of an integrated marketing campaign to promote this unique, extra-large, extra-value product platform and partnership messaging across print, digital, and OOH media platforms.

BMES Integrated Email System

E-mail Marketing Content System

BMES is leading the way in the medical equipment repair service industry by serving a nationwide customer base across the United States. To improve communication with clients, BMES is implementing an integrated modular email solution within its Customer Relationship Management (CRM) system.

This modular approach offers several key benefits. First, it allows for customization, enabling the creation of tailored email templates and workflows that resonate with different customer segments, thereby enhancing engagement and satisfaction. Additionally, it supports scalability; as BMES expands, new modules can be easily integrated without disrupting existing communication processes.

Furthermore, directly integrating the email solution with the CRM ensures accurate tracking of customer interactions, providing valuable insights that help refine communication strategies. Automation features will facilitate timely follow-ups and reminders, increasing efficiency and ensuring that customers receive consistent communication.

In summary, implementing a modular email solution will significantly enhance BMES’s communication capabilities, strengthen customer relationships, and lay a solid foundation for future growth.

Role

Creative Director | Digital Designer

Contribution

Spearheaded the development of a cohesive and compelling digital brand identity system that enabled their marketing and sales teams to amplify their brand message and differentiate themselves from the competition.

Liquor Barn National Donut Day Social

National Donut Day Micro Campaign

About Liquor Barn – If you’ve ever shopped for beer, wine, or spirits in Kentucky, chances are you’ve visited a Liquor Barn store. It’s the largest independent chain of alcohol retailers in the state and boasts some of the largest and most elaborate bourbon collections in the world.

Role

Creative Director | Digital Content Creator

Contribution

Formulated a social media strategy that emphasizes the development of timely and culturally pertinent content aimed at engaging a younger demographic by leveraging popular quarterly occasions and trending moments.

Double Cheeseburger Pizza & Papadia

Papa John’s is excited to bring back the beloved Double Cheeseburger Pizza, a fan favorite that offers unbeatable flavor and satisfaction. But that’s not all, we expanded our Papadia lineup with the debut of the irresistible Double Cheeseburger Papadia! Dive into these delicious, limited-time offerings and enjoy the ultimate burger-inspired treat that will satisfy your cravings and take your pizza night to the next level.

Role

Creative Director

Contribution

Played a pivotal role in shaping the integrated content strategy across print and digital platforms to create a seamless customer experience throughout the ordering process.

Digital Media Exhibit

To enhance their marketing strategy, Justice AV Solutions (JAVS) challenged me to create innovative digital exhibit screen panel designs specifically tailored to elevate their brand. Using vertical digital displays offer a dynamic and engaging way to showcase their audio and video hardware and software, enhancing JAVS’ global brand aesthetic. With visually captivating presentations that incorporate motion, these screens effectively capture the audience’s attention, leaving a lasting impact.

One of the standout benefits of these digital displays is their ability to deliver real-time updates to promotional messaging. Whether you are conducting live trade show demonstrations or using the screens as standalone promotional kiosks, you can quickly adapt your messaging to highlight key features and promotions. This flexibility ensures that your audience receives the most relevant and timely information, maximizing engagement and interest in your products.

By opting for a digital exhibit screen panel design, you are not only investing in an effective promotional tool but also supporting JAVS’ mission to uphold truth and accuracy in the justice system through technology. These solutions empower their sales team to showcase the reliability and professional quality of JAVS’ offerings. Elevate your promotional experience with real-time, interactive engagement.

Role

Creative Director | Designer

Contribution

Played a pivotal role in developing the digital exhibit display design and creating an engaging visual presentation with motion that elevated JAVS’ global brand aesthetic.

God Did Brand Identity

Their mission is to tell motivating stories, encouraging and inspiring others to chase their dreams, even when nobody believes in you, but GOD DID.

A House Productions – Brothers Antonio and Darrell Anderson, founders of “A House Productions,” are celebrating their edgy and inspirational new clothing line: THEY DIDN’T BELIEVE IN US. GOD DID. GODDID’s mission is “to inspire and enlighten the world through their own testimonials with our global brand.”

Every good and perfect gift is from above. – James 1:17

Role

Creative Director | Brand Identity

Contribution

Created vibrant and inspiring logotype, branding, and product/packaging designs that propelled the expansion of the product line across a diverse range of consumer products.

Wild Eggs Better Brunch Billboard

Outdoor Display

Bold outdoor display advertising serves as a vibrant gateway to the unique brunch offerings at Wild Eggs, capturing attention and sparking curiosity in a crowded dining landscape. By showcasing their distinctive handmade brunch creations, these eye-catching displays invite passersby to experience a culinary adventure that transcends traditional breakfast fare. This is not just about promoting a meal; it’s about celebrating a passion for handmade quality in every dish. As people see the message “Brunch Better,” they are encouraged to explore a menu brimming with innovative flavors and artisanal craftsmanship.

This approach differentiates Wild Eggs and entices guests to break away from the ordinary, turning breakfast and brunch into an extraordinary experience, not only as a restaurant but as a unique destination for those seeking something special, where every meal is a testament to a commitment to exceptional food and an unforgettable dining experience.

Role

Creative Director | Designer

Contribution

Leveraging a strategic and innovative conceptual design process combined with an acute insight into consumer behavior in crowded outdoor marketing environments, I orchestrated a visually captivating OOH (out-of-home) advertising campaign that significantly elevated brand visibility and penetration in emerging markets.

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